HARDY CAPITAL

BRAND TRANSFORMATION & WEBSITE REBUILD PROPOSAL

Presented to: Roger Hardy
Prepared by: Nick Harborne Creative


Overall Design Direction

At the intersection of legacy and innovation, Hardy Capital requires a brand mark that reflects strength, vision, and presence. Each concept below explores a distinct visual narrative centered around the letter “H,” elevated through contemporary design thinking.


These five logo concepts are designed to get the ball rolling—to spark dialogue, explore distinct visual directions, and begin shaping the identity of Hardy Capital Partners. While Roger has expressed interest in a modern, minimal look similar to Concept V1, I wanted to present a broader range of options to demonstrate how we can evolve the Hardy “H” into something iconic, wearable, and versatile.


Each concept serves as a creative foundation we can refine, combine, or expand upon as we align fully on brand tone, functionality, and long-term vision.

H/FONT - Design 1

H/FONT - Design 2

H/FONT - Design 3

PROJECT OVERVIEW

Hardy Capital isn’t just an investment firm—it's the extension of Roger Hardy’s legacy as a builder, disruptor, and visionary entrepreneur. Our mission is to craft a powerful, premium, and future-facing brand identity that reflects Hardy Capital’s global reach, tech investments, and bold vision for the next generation.


This rebrand will marry the elegance of finance with the momentum of innovation—anchored by a minimalist, modern “H” identity and a high-impact website that speaks to capital partners, founders, and the future.

SCOPE OF WORK

Brand Strategy + Identity Design

  • Brand Discovery & Strategy Workshop
  • Logo Design – rooted in the letter “H” with modern AI-inspired edge
  • Color palette, type system & brand rules
  • Application mockups (stationery, docs, social, merch)

💼 Estimated: 25–30 hrs
💵 Budget: $5,500


Website Design + Build

  • Sitemap strategy & UX layout (homepage + ~8 subpages)
  • Custom UI/UX Design
  • Custom 3D/Video visuals
  • Mobile responsiveness + Google SEO basics
  • Content assistance + copy polish

💼 Estimated: 50–55 hrs
💵 Budget: $7,500

Site Hosting: $250/annually


TOTAL PROJECT ESTIMATE

Target Budget: $13,250 CAD
Hourly Rate: $150/hr
Timeline: 5-6 weeks

FUTURE SUPPORT

Brand Strategy + Identity Design

Post-launch, we can discuss monthly design, content, or strategy support as needed:

  • Investor deck designs
  • Social media content
  • Brand expansions or microsites
  • Ongoing updates & optimizations


Payment Terms

To kick off the project, I ask for one of the following:

Option A – Full Payment Upfront (Preferred)

If you'd like to fast-track production and lock in the full scope, the total amount of $13,250 CAD can be wired in full.

This allows us to move efficiently from concept to launch without delays.

Option B – Standard Split

We can also proceed with a 50/50 split:

  • $6,750 CAD due upon approval of this proposal
  • $6,500 CAD due at project completion (approximately 5–6 weeks)


WIRE TRANSFER INFO:


BENEFICIARY INFO
Name - MR NICHOLAS HARBORNE
Address - 1500 HOWE STREET APT 1009, VANCOUVER, BC V6Z2M8
Account number - 7 0 5 4 0 0 1 1 6 9 2 0

BANK INFO
Bank name - Bank Of Nova Scotia
SWIFT code / BIC - NOSCCATT
Address - 44 King Street West
Toronto, ON M5H 1H1
CA