Egan’s Fitness
Brand & Website Project
Brand + Website Partnership
Prepared by:
Nick Harborne - Fcking Creative
Build on Egan’s Fitness’ 20-year history with a modern, cohesive identity and a premium website connecting its fitness, movement, and recovery offerings.
Keep Egan’s Fitness as the core brand. Establish how HoloHIIT, Wellness Cove, and Grappling Unlimited sit beneath it, with clear service availability for Honolulu and Pearl City.
The creative direction should feel welcoming, established, and wellness-focused, using neutral tones and photography that resonates with a mature audience. Approximately 70% of members are women, with a core demographic of adults aged 40–70.
Proposed deliverables
Brand Refresh
- Refine the existing Egan’s Fitness logo.
- Establish colours, typography, image direction, and brand voice.
- Define the relationship between the main brand and its programs.
- Supply final logo files for print and digital use.
- Create a concise brand guide.
- Show the identity on representative applications.
- Create profile images and cover graphics for social channels.
- Develop three launch-ad concepts, each adapted to feed and story formats.
Apparel and signage applications are presentation mockups. Manufacturing, installation, and detailed production artwork are separate.
WEBSITE DESIGN
Design and build a Duda website that introduces the complete experience and helps visitors explore, purchase, and book.
- Website planning and an agreed sitemap of approximately 6–10 core pages.
- Custom design for desktop and mobile.
- Dedicated Honolulu and Pearl City pages with location-specific offerings.
- Service, membership, team, and new-member information.
- Organization and editing of client-supplied copy, biographies, and imagery.
- Supported Zen Planner embeds and purchase/booking links, subject to verification of the existing account’s capabilities.
- Local SEO foundations and clear content structured for search engines and AI discovery AEO.
- Blog setup, an article template, and a starter topic plan.
- Basic analytics setup, launch checks, and website handover.
Hosting and additional costs
Website hosting: $250 USD annually.
An online store is not included. If added in the future, its design, setup, product entry, and integrations would be quoted separately. Ecommerce functionality may also increase the annual hosting fee and introduce platform, payment-processing, or third-party subscription costs.
Photography and video production, domain registration, Zen Planner subscriptions and processing fees, advertising spend, and ongoing marketing or content creation are not included.
Schedule and responsibilities
Target completion: November 30, 2026, dependent on the agreed start date, timely delivery of client materials, and approvals within two business days.
The client will provide service details, schedules, pricing, policies, coach biographies, credentials, professional imagery, and required account access.
Includes two consolidated revision rounds for branding and two for the website. Additional work or changes to the approved scope require written approval and are billed at $150 USD/hour.
December 1–11 is reserved for limited support addressing defects within the agreed scope. No production work is scheduled during the December holiday period.
Optional Ongoing Brand & Website Support
$900 USD/month · Includes 6 hours
Keep the website and marketing materials current, consistent, and aligned with the new Egan’s Fitness brand.
- Website content, pricing, coach biography, and service updates.
- Branded schedule graphics and promotional materials.
- Social media post graphics and advertising creative.
- Formatting, optimizing, and publishing client-supplied blog articles.
- On-page SEO improvements, internal linking, and content updates that support search and AI discovery.
- Minor website design adjustments and seasonal campaign updates.
We’ll prioritize requests together each month, with work completed within the available hours. Deliverable quantities depend on the complexity of each request. The retainer is billed monthly in advance. Additional hours require approval and are billed at $150 USD/hour. Unused hours expire at the end of each month.
Advertising spend, paid campaign management, original long-form article writing, photography/video production, major website features, and online-store development are quoted separately.
Project Investment
Brand Refresh & Website — $11,500 USD
A cohesive identity and premium website that bring Egan’s Fitness and its related services together across Honolulu and Pearl City.
Payment Schedule
50% deposit to begin and reserve the schedule $5,750 USD
50% final payment when approved and ready to go live $5,750 USD
Final payment is due before launch and delivery of final brand files.
Annual Website Hosting
$250 USD/year, billed separately beginning at launch.
Optional Monthly Brand & Website Support
$900 USD/month — includes 6 hours
Acceptance & Next Steps
To proceed, please reply by email confirming that you accept the scope, pricing, and terms outlined in this proposal.
Your email confirmation will serve as your written acceptance.
Once accepted, I’ll send an invoice for the 50% deposit of $5,750 USD.
Work will begin once the deposit is received and we’ve confirmed the project schedule.
