NEURO-BLAST
Brand + Creative Growth Partnership
Prepared by Nick Harborne - Fcking Creative
Making the outside of the company feel as serious, human and
ambitious as what is being built inside it.
Build more trust.
Make the brand more human.
Create a system that can scale.
THE OPPORTUNITY
The current website has a strong foundation, but the customer experience feels more transactional than it should.
There is too much copy, the product appears too late, and dated visuals can make the brand feel less credible than the company actually is.
The opportunity is to shift Neuro-Blast from:
internet supplement
to
trusted modern wellness brand.
MAKE THE BRAND MORE HUMAN
People are not looking for another supplement.
They want to: Walk comfortably. Sleep better. Travel. Golf. Cook. Exercise. Spend time with family. The brand should focus less on pain and more on what people want to get back to doing.
GET MOVING. AGAIN.
That becomes the emotional center of the brand.
WEBSITE EVOLUTION
The first priority is simplifying and modernizing the customer journey.
Immediate Improvements
Move the product higher
Customers should understand what Neuro-Blast is and how to buy it immediately.
Reduce the copy
Create a cleaner, more visual homepage with deeper information moved into dedicated pages.
Modernize the visuals
Replace dated imagery with premium product photography, real lifestyle moments and more believable human storytelling.
Elevate Dr. Stern
Make the physician one of the strongest trust signals in the entire brand.
Reduce the hype
Build confidence through clarity, education and proof rather than aggressive sales tactics.
Confidence without hype.
THE DR. STERN CONTENT ENGINE
Dr. Stern can become one of Neuro-Blast's most valuable growth assets. Instead of simply appearing on the website, he becomes an ongoing educational voice answering the questions customers already have. One topic can become:
Doctor Video
→ Reels / Shorts
→ Blog Article
→ FAQ / AEO
→ Email
→ Paid Creative
Examples:
Why do my feet burn at night?
What causes tingling?
Does B12 support nerve health?
Why does neuropathy affect sleep?
VISUAL BRAND EVOLUTION
The brand should feel:
MODERN WELLNESS
Clean, calm and contemporary.
CREDIBLE MEDICINE
Trustworthy, informed and clear.
ACTIVE LIFESTYLE
Movement, independence and vitality.
HUMAN
Real people. Real moments. Real stories.
The goal is not to reinvent Neuro-Blast.
It is to make it feel more premium, current and credible.
CONTENT PILLARS
Every piece of content should fit into a clear ecosystem.
PEOPLE
Real customer experiences.
DOCTOR
Expert education and authority.
LIFE
Movement, independence and everyday activity.
SCIENCE
Simple explanations of nerve health and ingredients.
PRODUCT
Premium product imagery and storytelling.
ANSWERS
Useful content built around questions people are actively searching.
SEO + AEO
Neuro-Blast is already producing serious educational content.
The opportunity is to make that content more intentional.
Build authority around topics including:
- Neuropathy
- Burning feet
- Tingling
- Numbness
- B12
- ALA
- PEA
- Sleep
- Mobility
- Nerve health
- Oral delivery
This content should work across both traditional Google search and emerging AI search platforms.
The goal is to make Neuro-Blast a trusted source of answers, not simply another product result.
THE FIRST SIX MONTHS
MONTH 1
Foundation
Brand audit
Messaging
Website priorities
Content strategy
Social direction
MONTH 2
Transformation
Visual refresh
Product imagery
Website evolution
Dr. Stern content framework
AI production system
MONTH 3
Content Engine
Doctor content
Social production
Customer stories
AEO content
Paid creative
MONTHS 4–6
Optimize + Scale
Improve what performs.
Refine conversion.
Expand successful content.
Grow search authority.
Support new products and campaigns.
THE PARTNERSHIP
$8,000 USD / MONTH
Initial 6-Month Engagement
The partnership provides ongoing senior creative leadership across:
- Brand Strategy
- Creative Direction
- Website + UX
- Campaign Development
- Social Creative
- AI Image + Video
- Product Imagery
- Launch Support
- Content Direction
- AEO Strategy
- Presentations + Marketing Materials
- Ongoing Strategy Sessions
AI PRODUCTION INCLUDED
Up to: $1,000 USD / MONTHLY CREDITS
Of approved AI image, video, voice and creative-production usage is included within the monthly partnership.
This allows Neuro-Blast to access an evolving production stack without managing multiple creative subscriptions independently.
OUTSIDE SCOPE
Direct third-party costs are separate, including:
- Paid media,
- Major web development
- Influencers / talent
- Printing
- Travel
- Large production crews
- Specialized technical services
These can still be coordinated and creatively directed where needed.
TOTAL INITIAL ENGAGEMENT
$48,000 USD
Six months at $8,000 USD per month.
The scope can evolve as Neuro-Blast grows, expands its product portfolio and increases marketing activity.
