TRAVIS HASSE CONSULTING - PERSONAL BRAND

What's up, Travis.

Let's take a look at your new brand!

The goal of this identity exploration was to create a mark that feels:

• Bold • Recognizable • Apparel-ready • Strong enough to stand alone • Equally at home in elite circles and everyday wear

Because Travis wears hats regularly, scalability and embroidery performance were key considerations. Every mark was built with real-world application in mind, especially caps, jackets, and stitched apparel, not just digital presentation. The crest language was intentional. Travis carries strong presence. He’s confident, direct, and moves in powerful rooms. The mark needed to reflect that energy.

THC - PERSONAL BRAND - VERSION 1

The extended T crossbar creates dominance, while the converging base anchors the mark with authority. The negative space is tight and intentional, giving it a carved, monolithic feel. This is the most balanced and architectural of the set.

THC - PERSONAL BRAND - VERSION 2

The H shoulders are wider and more assertive, creating a stronger horizontal presence. It reads powerful and executive, leaning slightly more aggressive. A slightly heavier interpretation.

THC - PERSONAL BRAND - VERSION 3

Cleaner. Slightly simplified. More contemporary. The geometry is streamlined and slightly less ornamental, which gives it broader flexibility in corporate environments. This version also plays more with negative space and the H.

THC - PERSONAL BRAND - VERSION 4

This one carries layered complexity. It blends classic monogram structure with modern proportion. It has rhythm and depth, giving it personality.

THC - PERSONAL BRAND - VERSION 5

Because Travis wears hats often, this set was designed with apparel and lifestyle in mind. These marks lean into speed, angular tension, and athletic confidence.